Archive for consulting
Optimizer Man and the Florida Keys Facial Facelift
Posted by: | Comments
I (Optimizer Man) recently had an interesting blog consulting adventure. I was approached by the owner of the Florida Keys Facial site and asked if I could do anything to help with the site. I was hesitant at first (since I don’t actually have a face) to take on the project, but once I saw the need I realized that I would have to swing into action (think about some really dramatic entrance music here, or even sing to yourself, “Here I come to save the day”!). No project is too big or too small for Optimizer Man, even one that requires a faceless man to give a face lift to a facial site. As long as there are blogs and websites that are not living up to their potential, I will continue to respond to the Contact page. When I first got to the site, this it what it looked like:
It needed more than a Florida Keys Facial. It needed a Florida Keys Facelift. So I went to work. I thought that this would be a good project for you to see how I tackle a project like this so I recorded all my actions in a series of articles. If you are interested in how the Optimizer Man performed the Florida Keys Facelift on the Florida Keys Facial site, check out the following articles:
A New Business Blog Consulting Client Part 1
A New Business Blog Consulting Client Part 2
A New Business Blog Consulting Client Part 3
A New Business Blog Consulting Client Part 4
A New Business Blog Consulting Client Part 5
If you don’t have time to read through the articles, here is what the face lift accomplished:
Free Blog Consulting Part 6
Posted by: | CommentsIn this series of articles called Free Blog Consulting, we have been detailing how to start a blog from scratch. The site we have developed is called Cool New Inventions. We have talked about keyword research, domain names, web hosts, Wordpress, plugins, themes and pages. What we are going to do next is put some useful information on the site and then add Google Adsense. This step is perhaps a little out of the normal order, but for the purpose of these articles it will work well. Normally, I would be writing articles for the site and doing some article marketing to start building some traffic to the site. However, I am currently busy with some other projects which will put the article writing on hold for a few weeks. The site is actually already getting a little search engine traffic, so it makes sense to put some Adsense ads on the site to see if anyone will click and produce a little revenue for the site.
As a temporary solution, we are going to take advantage of some short cuts available to us on the Internet. The first thing I will add are some on topic news feed videos. There is a service called The Voxant News Room that will provide you with an embed code for different news streams. They have a science and technology news feed that will work well on the Cool New Inventions site. I will create a page called Science and Technology and paste the embed code there. I will then temporarily set this new page as the default page for the site. Once I start writing articles I will change the front page back to showing the articles. I am also going to grab a video news feed about technology press releases and put it in the right sidebar. This news video service could actually provide you with a little income if you had a lot of people watch the videos. For most sites, you will never see any income from Voxant but it is a great page filler.
I am also going to take advantage of an RSS feed from another site about new inventions. I will take the RSS feed and put it in the left sidebar. With the videos and the RSS feed in place, I am providing useful information to anyone who visits the site. I am also able to place Google Adesnse ads on the site. I am allowed to have three different Google ads on one page. I am going to put a 468 x 60 image ad up in the right side of the header, a 300 x 250 text ad at the top of the right sidebar, and a 120 x 600 text ad at the top of the left sidebar. Take some time with your Adsense text ads to get them to color match the rest of your site. You want them to be visible but you don’t want them to look like they don’t belong there. Our hope is that visitors will click on the ads when they visit the site. You can’t ask people to click on the ads on your site as that is a violation of your agreement with Google, so you need to try and place your ads in such a way that people are drawn to them naturally. There is a lot of information on the Internet about how to work with Adsense, but if you get frustrated you might want to hire me for a little blog consulting on how the process works.
These additions to the site took about 20 minutes, and you can see that our new site has taken on the look of a well established site:
Now that there is some information on the site I can begin working on the initial link building. In a few weeks I will start working on the articles for the site. When I do I will write another article here about article marketing.
