Archive for keywords
Optimizer Man and the Florida Keys Facial Facelift
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I (Optimizer Man) recently had an interesting blog consulting adventure. I was approached by the owner of the Florida Keys Facial site and asked if I could do anything to help with the site. I was hesitant at first (since I don’t actually have a face) to take on the project, but once I saw the need I realized that I would have to swing into action (think about some really dramatic entrance music here, or even sing to yourself, “Here I come to save the day”!). No project is too big or too small for Optimizer Man, even one that requires a faceless man to give a face lift to a facial site. As long as there are blogs and websites that are not living up to their potential, I will continue to respond to the Contact page. When I first got to the site, this it what it looked like:
It needed more than a Florida Keys Facial. It needed a Florida Keys Facelift. So I went to work. I thought that this would be a good project for you to see how I tackle a project like this so I recorded all my actions in a series of articles. If you are interested in how the Optimizer Man performed the Florida Keys Facelift on the Florida Keys Facial site, check out the following articles:
A New Business Blog Consulting Client Part 1
A New Business Blog Consulting Client Part 2
A New Business Blog Consulting Client Part 3
A New Business Blog Consulting Client Part 4
A New Business Blog Consulting Client Part 5
If you don’t have time to read through the articles, here is what the face lift accomplished:
Optimizer Man and the Aquaculture Tanks
Posted by: | CommentsI (Optimizer Man) recently took on a Blog Consulting project for a company that builds turn key fish farms. This company has been one of the pioneers in patenting and producing efficient aquaculture tanks and diffusers and also building and developing fish farms all over the world. Since they have been extremely busy over the years, they had neglected their Internet presence and their existing website, which had been put on line in 2001, was in really bad shape. The existing, very old website, did not respond to any keyword searches that would have any practical application in today’s market. So, the question became, what online marketing strategies could I use to provide an effective Internet presence.
I started out by doing some extensive keyword research. I was looking for keywords that would generate some traffic, and also be within our reach in a short period of time. All of the major keyword phrases encompassing fish farms and fish farming are highly competitive and already well represented by websites with high page ranks. I eventually settled on a keyword phrase that received about 1000 exact requests on Google every month and that I believed we could compete in within a few months of getting started. The keyword phrase I selected was Aquaculture Tanks.
My next step was to purchase a suitable domain name and I found that www.aquaculturetanks.net was available, so we purchased it. I then hosted the website (we used Good News Domains for both purchasing the domain name and hosting) and installed WordPress. Since the old website would not be helpful in our online marketing strategies, we simply pointed the old domain name (in case people still used it from old literature, etc.) at the new site.
I added a theme that would allow us to build an attractive site and provide information about aquaculture farming and the services our client can provide. The theme that we are using is in effect a blog, but I set up the blog with a static front page which gives it the appearance of a more traditional website. Here is a look at the final product:
Here is a look at the Google ranking after one month:
Here is a look at the traffic generated over the last six months:
