Archive for search engines
SEO and Blog Consulting
Posted by: | CommentsThe main thing that I do for my clients is help them show up on the search engines. I put together websites as well, but I only build websites to help the search engine results. I have found over time that it is often better to start from scratch than it is to try and get some websites to respond to the search engines. I will often build a new site that looks just like the old one, or start with a whole new domain name and build from the ground up. The search engines are a fascinating entity to work with. What makes them so fascinating? As good as some people are at SEO and as much as they know about what makes the search engines happy, no one has it all figured out. Sometimes they just like to throw you a curve. This Blog Consulting site has been around for almost three years. Before I bought the domain name, someone had been using it, so there is plenty of history on the site. For the last year, this site has consistently been on the first page in Google for a search of blog consulting. Most of that time it was in position 3. It disappeared from the Google search last week. I just found it again today, hiding nicely in position 229.
Position 229 stinks. That is a drop of 226 positions. It is really not great considering keeping websites on page 1 of Google is what I get paid to do. What about Yahoo and Bing?
Number three on Yahoo and number one on Bing. So what happened to Google? Here is what I think happened. I had a little lull in business about two months ago so I took the time and spent it on my own badly neglected blog (it is like an electrician who never changes a light bulb because they are too busy fixing stuff for everyone else). I wrote new articles, updated the site, did some article marketing, commented on some peers blogs and in a very short time my links shot up from 2000 to 7000. They were all good links, but it was a little too many a little too fast. So, somewhere in the Google algorithm, Google says, “we better pull that site out and make sure it is legitimate”. Since all of the links were good, the site will come back in the near future. In the meantime, I have gotten real busy again (look for new Optimizer Man adventures with Structural Engineering Services, Florida Keys Homes for Sale, Skydiving in Florida, and Miami Skydiving), so it will give the site a chance to move back to page one. What does this mean to you? Don’t freak out if your site moves off of page 1 for a season. As long as you are using solid SEO practices it will find its way back.
Optimizer Man and the Aquaculture Tanks
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I (Optimizer Man) recently took on a Blog Consulting project for a company that builds turn key fish farms. This company has been one of the pioneers in patenting and producing efficient aquaculture tanks and diffusers and also building and developing fish farms all over the world. Since they have been extremely busy over the years, they had neglected their Internet presence and their existing website, which had been put on line in 2001, was in really bad shape. The existing, very old website, did not respond to any keyword searches that would have any practical application in today’s market. So, the question became, what online marketing strategies could I use to provide an effective Internet presence.
I started out by doing some extensive keyword research. I was looking for keywords that would generate some traffic, and also be within our reach in a short period of time. All of the major keyword phrases encompassing fish farms and fish farming are highly competitive and already well represented by websites with high page ranks. I eventually settled on a keyword phrase that received about 1000 exact requests on Google every month and that I believed we could compete in within a few months of getting started. The keyword phrase I selected was Aquaculture Tanks.
My next step was to purchase a suitable domain name and I found that www.aquaculturetanks.net was available, so we purchased it. I then hosted the website (we used Good News Domains for both purchasing the domain name and hosting) and installed WordPress. Since the old website would not be helpful in our online marketing strategies, we simply pointed the old domain name (in case people still used it from old literature, etc.) at the new site.
I added a theme that would allow us to build an attractive site and provide information about aquaculture farming and the services our client can provide. The theme that we are using is in effect a blog, but I set up the blog with a static front page which gives it the appearance of a more traditional website. Here is a look at the final product:
Here is a look at the Google ranking after one month:
Here is a look at the traffic generated over the last six months:
