Search Engines | Blog Consulting Services - Part 2

Archive for search engines

In this series of articles called Free Blog Consulting we have been following the development of a blog we started and called Cool New Inventions. The site is only about tow weeks old but it is getting a little bit of traffic already. This is due to the fact that it is showing up in position 4 on page 1 for a Google search of cool new inventions:

It is also showing up in position 9 on page 1 for a Google search of cool inventions:

These search results are temporary but they are providing us with a few visitors everyday. No one has actually clicked on an Adsense link on the site yet, but the site is still really new. I did post the first article on the site and made the post page the front page of the site. The temporary front page that was on the site, (which I wrote about in part 6 of this series) is now just a useful information filler page on the site. As we continue building links we should slowly see our traffic increase. The other thing that often happens to a new site like this is that it will spend some time in the Google sandbox. It is not uncommon for new sites to just disappear for a while from the search results. Sometimes it is for a few days, some times for a few week, sometimes for a few months, and then one day, its back. If your new site gets sandboxed, don’t worry. Take advantage of the time to write articles and build links so that when the site comes out of the sandbox it moves quickly forward in position on Google. Here is a snapshot of the traffic that the Cool New Inventions site received over the last week (the sites second week in existence):

Today (Thursday) the site has had 26 unique visitors. Not a landslide but a good start for a new site.

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In this series of articles called Free Blog Consulting, we have been detailing how to start a blog from scratch. The site we have developed is called Cool New Inventions. We have talked about keyword research, domain names, web hosts, Wordpress, plugins, themes and pages. What we are going to do next is put some useful information on the site and then add Google Adsense. This step is perhaps a little out of the normal order, but for the purpose of these articles it will work well. Normally, I would be writing articles for the site and doing some article marketing to start building some traffic to the site. However, I am currently busy with some other projects which will put the article writing on hold for a few weeks. The site is actually already getting a little search engine traffic, so it makes sense to put some Adsense ads on the site to see if anyone will click and produce a little revenue for the site.

As a temporary solution, we are going to take advantage of some short cuts available to us on the Internet. The first thing I will add are some on topic news feed videos. There is a service called The Voxant News Room that will provide you with an embed code for different news streams. They have a science and technology news feed that will work well on the Cool New Inventions site. I will create a page called Science and Technology and paste the embed code there. I will then temporarily set this new page as the default page for the site. Once I start writing articles I will change the front page back to showing the articles. I am also going to grab a video news feed about technology press releases and put it in the right sidebar. This news video service could actually provide you with a little income if you had a lot of people watch the videos. For most sites, you will never see any income from Voxant but it is a great page filler.

I am also going to take advantage of an RSS feed from another site about new inventions. I will take the RSS feed and put it in the left sidebar. With the videos and the RSS feed in place, I am providing useful information to anyone who visits the site. I am also able to place Google Adesnse ads on the site. I am allowed to have three different Google ads on one page. I am going to put a 468 x 60 image ad up in the right side of the header, a 300 x 250 text ad at the top of the right sidebar, and a 120 x 600 text ad at the top of the left sidebar. Take some time with your Adsense text ads to get them to color match the rest of your site. You want them to be visible but you don’t want them to look like they don’t belong there. Our hope is that visitors will click on the ads when they visit the site. You can’t ask people to click on the ads on your site as that is a violation of your agreement with Google, so you need to try and place your ads in such a way that people are drawn to them naturally. There is a lot of information on the Internet about how to work with Adsense, but if you get frustrated you might want to hire me for a little blog consulting on how the process works.

These additions to the site took about 20 minutes, and you can see that our new site has taken on the look of a well established site:

Now that there is some information on the site I can begin working on the initial link building. In a few weeks I will start working on the articles for the site. When I do I will write another article here about article marketing.

Categories : Blogging Advice
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